thewickedloon.com - 2022 | v2
Revision Notes:
- Header/Hero
- instead of Opening Soon, we added three links up front like on https://www.adaskitchen.com: EAT | DRINK | VISIT
- Eat links to Menus > Food (anchor link)
- Drink links to Menus > Cocktails (anchor link)
- Visit links to Homepage > About Us (anchor link)
- Body layout
- v1a is best of three, used as foundation for revisions.
- Content sections were not very inspiring, so we tried a few things that play off the brand (watermarks, etc) rather than a centered text section and then rows of image-text/text-image based on feedback from Alex:
- Other elements of logo used as design elements as you scroll down
- Other creative ideas that play off the brand: edgy, elegant, authentic, upscale, friendly, self-reliant approachable look (spirit of NH)
- Loons are very NH, playing to that too
- The logo is a black duck with hair on fire! What can we do with that? (NOTE: see what we did in the footer!)
- Navigation Menu is now 6 links (full screen hamburger on phone):
- Food links to Menus > Food (anchor link)
- Cocktails links to Menus > Cocktails (anchor link)
- Careers links to externally to ihire (https://thewickedloon.isolvedhire.com/jobs/)
- Order Online links externally to Aloha
- Reservations links externally to Resy
- Directions links to a section of the homepage right above footer where we have mini map, address, hours, phone number, and also Google Maps & Apple Maps directions buttons
- Footer
- Alex liked what ADA is doing with reproducing the footer with edge to edge image, with the aforementioned Directions section above that (NOTE: after some internal review we decided to omit this because of some usability concerns, will explain on call)
- Entire About Us section added that to the bottom
- Typography did not wowso we matched the look and feel of the logo with:
Links to New Revised Mockups:
TIP: use the left/right keys in your keyboard to switch between mockups!